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Melco Resorts & Entertainment in Cyprus

Melco Resorts & Entertainment (Melco) is the developer and operator of the upcoming integrated resort, City of Dreams Mediterranean, which is expected to be the largest and premier integrated resort in Europe. The Company’s unique blend of design, entertainment and quality sets the company apart, making it the global leader in premium integrated resorts. As recipient of more than 650 awards international, regional and local awards, Melco’s esteemed achievements highlight the Company’s dedication to exceptional hospitality and service excellence. With its entire property portfolio honored with the top tier, Forbes Travel Guide Five-Star recognition, Melco leads among integrated resort operators in Asia. Melco’s four signature restaurants across Melco properties are honored by Michelin Guide Hong Kong Macau 2021 with a collective total of seven Michelin-stars. With its growing international presence and approximately 20,000 colleagues globally, Melco actively contributes to the communities in which it operates. The Company values colleagues as the heart of the business and was named one of the “Best Companies to Work for in Asia” by HR Asia for two consecutive years (2019-2020). Furthermore, Melco has received numerous accolades for its contributions to the community, including being named winner of “Community Award – Asia” at 2020 Industry Community Awards and being voted “Socially Responsible Operator of the Year” at International Gaming Awards 2019.

As part of Melco, City of Dreams Mediterranean will be driven by the Company’s commitment to excellence. It is set to be a world-leading integrated resort and landmark for Cyprus and the wider region, offering a range of attractions and entertainment options including luxury accommodation, fine dining, recreation and MICE facilities.  City of Dreams Mediterranean is set to boost tourism in Cyprus, attracting an additional 300,000 tourists annually and contributing significantly to alleviate seasonality. During the construction phase, City of Dreams Mediterranean is expected to create an estimated 4,000 local job opportunities, and approximately 2,500 permanent jobs once open.

Melco also operates Cyprus Casinos in Nicosia, Ayia Napa, Papos, Larnaca and Limassol.

 

POSITION SUMMARY:

Director, Resort Sales is responsible for all non-gaming sales at the resort, developing marketing

strategies and sales plans to ensure our hotel rooms, entertainment attractions, as well as EXPO and MICE space are fully optimized.  Managing our direct and third-party channels to achieve aggressive revenue targets while developing relationships with regional OTAs, travel agents, meeting planners and tourism entities.

The Director, Resort Sales will liaise will all relevant departments of the company ensuring the Sales Strategy is implemented while ensuring a high-level approach to all partners and clients.

 

PRIMARY RESPONSIBILITIES:

Destination Marketing

  • Perform market segmentation, targeting and positioning for each product
  • Execute integrated online/offline, search engine marketing, tradeshows and other campaigns to increase awareness, to generate demand and sales leads
  • Develop special promotional programs to stimulate trials and generate revenue

Market Planning

  • Develop a comprehensive and aligned strategic marketing plan
  • Develop a strategic decision-making, prioritization process
  • Maintain knowledge of marketing trends, developments and best practices
  • Evaluate new media technologies such as blogs, RSS, video, webcasts etc
  • Develop and recommend pricing strategy which will result in the greatest share of the market over the long run
  • Evaluates market reactions to advertising programs, product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
  • Conduct sales and marketing surveys on current and new product concepts
  • Communicate with local & overseas business partners on ongoing campaigns

People Management

  • Work closely with the Hotels Sales Team to support their efforts
  • Develop a strategic decision-making, prioritization process
  • Manage and motivate team of highly skilled sales & marketing professionals
  • Lead and motivate the Destinations Sales Team in the development of sales and brand awareness throughout our targeted markets
  • Coach and motivate the Destinations Sales Team in the development of new accounts, maintaining accounts
  • Train the Sales and Reservations Teams in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures and etc

Sales

  • Develop and recommend pricing strategy which will result in the greatest share of the market over the long run
  • Develop and execute marketing plans and programs, both short and long range, to ensure the profited growth and expansion of company products and/or services
  • Plan, organize, and assign work and communicate team goals
  • Implementing sales strategies to achieve revenue goals and maximize profits for Melco Resorts & Entertainment
  • Represent the company in designated trade, service and community associations and clubs