Åre is situated in the centre of Sweden, easily accessible by road, rail or air. The village has a rich selection of first-rate accommodation, shopping, activities, nightlife and restaurants.
Historically, the tourism in Åre begun when the railway came to the valley in 1882. Guests from all over Sweden came to hike the mountains and to enjoy the fresh air in combination with good food and comfortable hotels. In 1910 the funicular Bergbanan was inaugurated and in 1940 the first ski lift was installed. From then on the winter tourism grew to be larger than the summer tourism in the 70’s.
Today, Åre is northern Europe’s leading all year around tourist resort. The winter season stretches from December to April offering alpine and cross-country skiing at all levels, snowmobiling, dog sledding, ice driving and much more.